Understand the importance of good data & good content and how they work together to help your marketing efforts.
Targeting the “wrong people” is a bigger issue than most realize & just reinforces the idea that accurate, verified data is even more important. Volume is important but it's more important that you have good data & good content that align.
In the eBook we will cover:
- Introduction and Survey Methodology
- The Importance of Market Intelligence Data
- The Importance of an Optimized Content Creation Process
- The Power and Importance of Account-Based Marketing with Account-Based Data and Account-Based Content
- Content and Data: The Sales Cycle Equation