Outbound vs inbound report 2015- DiscoverOrg

How many marketing organizations have at least 1 person dedicated to outbound marketing?

To gain insight into how companies are actually using outbound marketing, DiscoverOrg surveyed sales & marketing professionals from B2B organizations about their current marketing strategies.

The results of the study cover:

  • Current outbound marketing utilization
  • Common outbound marketing tactics
  • The strengths and weakness B2B marketers must weigh when considering their mix of inbound and outbound strategies
  • Actionable takeaways ready to align sales and marketing objectives.