How many marketing organizations have at least 1 person dedicated to outbound marketing?
To gain insight into how companies are actually using outbound marketing, DiscoverOrg surveyed sales & marketing professionals from B2B organizations about their current marketing strategies.
The results of the study cover:
- Current outbound marketing utilization
- Common outbound marketing tactics
- The strengths and weakness B2B marketers must weigh when considering their mix of inbound and outbound strategies
- Actionable takeaways ready to align sales and marketing objectives.