Did you know male buyers are 50% more likely than women to take a salesperson’s phone call - while 2/3 of women prefer email outreach? There are differences between selling to women and selling to men! Understanding possible gender-influenced preferences is part of emotionally intelligent selling.
This research study reveals:
- Men are more likely to pick up a cold call
- Men are more likely to disrupt an evaluation committee’s decision-making process
- Women are more likely to select new, upstart vendors
- Women expect a higher pricing discount