Did you know male buyers are 50% more likely than women to take a salesperson’s phone call - while 2/3 of women prefer email outreach? There are differences between selling to women and selling to men! Understanding possible gender-influenced preferences is part of emotionally intelligent selling.

This research study reveals:

  • Men are more likely to pick up a cold call
  • Men are more likely to disrupt an evaluation committee’s decision-making process
  • Women are more likely to select new, upstart vendors
  • Women expect a higher pricing discount

...and more!

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