Account-Based Marketing is a Strategy, Not a Solution

 The rising tide of account-based marketing (ABM) has drawn much attention recently &, with it, much confusion about what ABM is & how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives & resources.

In this Account-Based Marketing eBook you'll find:

  • Strategies for aligning sales & marketing
  • Tips on how to identify the accounts you want to target
  • Crafting relevant messaging - AT SCALE
  • How to engage accounts through multiple channels and what those channels are
  • How to measure results at the account level