Join us as DiscoverOrg's, Patrick Purvis sits down with Mark Birch, Founder of Enterprise Sales Forum to hear a fresh perspective on dated sales myths that could be limiting your sales efforts. He will tackle 8 tactics that sales leaders tend to hold on to and show you how to address them with a new strategy that will increase your sales trajectory.

Mark will cover:

  • Whether your organization relies too heavily on "one size fits all" sales metrics
  • Whether or not cold calling truly is dead
  • If commission is the most critical piece of sales compensation
  • What is the most important part of your "Sales Stack"?
  • How necessary of a position is Sales Development?

Mark Birch

CEO | Enterprise Sales Forum

Mark is an enterprise software tech entrepreneur and sales executive based in NYC. He currently leads enterprise sales for Stack Overflow, providing a Q&A community platform for developers in enterprises to easily share and find knowledge. He also is the founder of the Enterprise Sales Forum, a community of 21 global chapters and 10,000 members for B2B sales professionals to share ideas, network with peers, and learn from other successful leaders and operators in sales. Mark graduated with a Bachelor of Science in Electrical Engineering from Boston University. In his non-working hours, he is a fund raiser for the National Multiple Sclerosis Society, he likes to tool around Chinatown exploring dumplings houses, and he can sometimes be seen rocking out to extreme metal.

Patrick Purvis

VP, Sales | DiscoverOrg

As a Co-Head of Sales, Patrick manages sales and business development at DiscoverOrg where he is responsible for new account growth. Recently recognized as a 'Sales Development Leader You Should Know', Patrick has managed the growth of the DiscoverOrg sales organization from three to over forty people. He is a graduate of Oregon State University where he studied Economics.

CMO, DiscoverOrg

Katie is responsible for leading the global marketing and growth functions at DiscoverOrg. She brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Prior to joining DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and Hoover’s. She has a bachelor’s and masters degree from the University of Virginia.