Watch this webinar to learn how to build a 360-degree view of your target accounts that includes firmographic, intent, and engagement insights.
You will learn how to:
- Prioritize accounts for marketing and sales programs.
- Identify segments of accounts for highly personalized campaigns.
- Ensure you are engaging the best contacts.
- Increase account engagement, opportunity creation, and pipeline velocity.
- Measure the success of your marketing and sales programs
Katie is responsible for leading the global marketing and growth functions at DiscoverOrg. She brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Prior to joining DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and Hoover’s. She has a bachelor’s and masters degree from the University of Virginia.