Account Based Sales Development: Cloudera Case

Explore the highly effective outbound target account prospecting program conducted by the Cloudera sales development team. The Cloudera Case is sponsored by TOPO and features DiscoverOrg's platform as a key factor in their success.

From The Report:

Consistently generating sales qualified leads in the enterprise space is a constant struggle for outbound sales development teams.

In fact, 93.4% of companies cite this as a significant challenge, and especially so for the 54% of organizations that have a dedicated outbound SDR role.

Forward thinking companies are meeting this challenge by employing broadly termed "customized target account strategies". Cloudera specifically has merged this approach with the principles of Account-Based Marketing to form a specific strategy, which they call "Account-Base Sales Development".