- Overhauling the Lead Flow Process in Marketo
- Appending and Enriching Inbound Leads in Real-Time
- Leveraging Data to Qualify Leads Further/ Better
- Delivering a Complete Lead Profile to Sales
Katie is responsible for leading the global marketing and growth functions at DiscoverOrg. She brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Prior to joining DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and Hoover’s. She has a bachelor’s and masters degree from the University of Virginia.