Taming the Beast: Making Data Driven Marketing Work for You

Join this Virtual Panel discussion of the current state of data driven marketing and what the future holds (exciting). The panel features DiscoverOrg's CEO and Founder, Henry Schuck, Craig Harris, CEO of HG Data and Nadim Hossain, CEO of BrightFunnel with Trish Bertuzzi of The Bridge Group as Moderator.

Sign up now to share in the discussion: 
  • The real costs associated with using/not using/half-way using data driven marketing
  • How to choose solutions that integrate and how to find the best data
  • The blurring of the IT and Marketing offices - budget control & staffing
  • Filling the talent gap
  • Executing a data driven marketing strategy


The expense of a lead is not just the lead itself but it’s the amount of time it’s going to take your sales, inside sales team or channel partners to engage that lead.  It’s not about the cost of the data it’s about the effectiveness of the data you are giving your team to optimize their time.”

Brian Carroll,

Executive Director, Revenue Optimization


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Date: September 23, 2014 from 10:00 AM PDT - 11:00 AM PDT

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