Define your ideal customer profile and identify target accounts

Whether you're implementing an account-based sales or marketing strategy, or you just want to boost your marketing or prospecting results, you first need a solid understanding of your customer profile so you can identify, prioritize, and target more companies like them.  This exercise can be difficult and cumbersome without the right tools and technology.   

Join DiscoverOrg's CMO, Katie Bullard, and Terminus' Co-founder and CMO, Sangram Vajre, as they review how to use sales and marketing technology to both identify target accounts, expand your insights into their activities, and effectively engage with them. 

Katie Bullard 
CMO | DiscoverOrg

Katie leads the global marketing and growth functions for DiscoverOrg, the leading sales & marketing intelligence platform in the industry. Katie has 15 years of experience leading strategy, marketing, product, corporate development, business development, and operations for high-growth technology and data businesses with a track record of consistently accelerating growth rates by identifying and executing on the most strategic areas of opportunity.  

Sangram Vajre
CMO & Co-Founder | Terminus

Sangram has quickly built a reputation as one of the leadings minds in B2B marketing.  Before co-founding Terminus, a Saas platform for account-based marketing, Sangram led the marketing team at Pardot through acquisition by ExactTarget an then Salesforce.  He's the Author of Account-Based Marketing for Dummies and is the mastermind behind #FlipMyFunnel.

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